Back in time: Nestlé tells a story
|First Nestlé logo|
On January 15, I did a small post on how GE turned to comic-books in 1950s to rekindle interest in science and technology among students in America. Over the last hundred years, multinational companies have used comics as a potent tool to showcase and sell a multitude of products and merchandise on one hand and educate the community on the other. In fact, early logos and adverts of companies bore a close resemblance to illustrations in children's storybooks. Others looked like picture postcards and movie posters.
The Nestlé Company was established in 1866 by Henri Nestlé, a trained pharmacist, to "help combat the problem of infant mortality due to malnutrition." Nestlé — which means 'little nest' in German — understood the power of branding. When one of his agents suggested that the nest could be exchanged for the white cross of the Swiss flag, Nestlé's response was firm: "I regret that I cannot allow you to change my nest for a Swiss cross... I cannot have a different trademark in every country; anyone can make use of a cross, but no one else may use my coat of arms."
The 'little nest' hasn't changed in nearly 150 years. You can read more about it at Nestlé.